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Marketing Initiatives Program

Program Category: Clean Energy, Climate Adaptation
Program Sub-Category: Economic Development
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Status: Open


Northern Development Initiative Trust (NDIT)

Deadline Details

Dates of NDIT's new intake structure will remain consistent on an annual basis and will be January 31, April 30 and July 31 at 11:59 pm.

Funder Organization Type

  • Trust

Regional Limitations

This is a regional program and only supports communities in its service area.

(See the Map)

The Marketing Initiative program provides funding to support new marketing campaigns or projects that position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.
Although the focus of NDIT programs is economic development, programs can also support community goals related to clean energy and adaptation. 

Eligible Community

All applicants must be located within Northern Development’s service region.
  • Local Governments
  • Registered First Nations Bands 

Regional Limitations

Yes (See the Map)

Other Eligible Applicants

Non-governmental Organizations / Not-for-Profits

  • Registered non-profit organizations

Type of Funding

  • Grant

Range of Funding Available per Project

  • Under $100 000

Description of Funding

Up to $20,000 in grant funding to a maximum of 50% of the eligible project budget.
Eligible projects include:
  • Business attraction initiatives
  • Investment attraction initiatives
  • Resident recruitment initiatives 
  • Visitor attraction initiatives

Eligible Costs

  • Graphic design
  • Web design and development
  • Marketing content development
  • Brand development
  • Filming and film production
  • Photography
  • Design and production of trade show exhibits
  • Printing costs
  • Advertising costs
  • Signage
  • Translation of marketing material
  • Copy writing and media buying
  • PST 

Ineligible Costs

  • GST
  • Costs incurred (work started and/or deposits paid) prior to signing an agreement with NorthernDevelopment
  • Maintenance related to recurring or ongoing marketing initiatives
  • Operational costs and staff wages
  • Costs related to hosting, travelling to, or attending meetings, conferences, workshops, tradeshows, industry events, or trade missions
  • Hospitality costs including meals or alcohol, lodging, clothing and uniforms, and all giveaways
  • Regular website maintenance and website hosting
  • Postage (including for direct mail campaigns), phone, office space rental, photocopying, or inhouse printing
  • Incentives, promotional items, giveaways, prizes and merchandise for resale
  • Purchases of equipment or tools
  • Project cost over-runs
  • In-kind (volunteer) labour and/or monetized donations (donated materials, equipment, or services from third parties). These are encouraged, but cannot be considered as a cash equivalent contribution under this program 

Reporting Requirements

Final report only

Projects must demonstrate how they will make a positive economic impact for the local area, targetmarkets beyond the local area, and deliver on specific and measurable outcomes to qualify for funding.Northern Development looks for projects that align with a number of its own strategic priorities, including:• Collaboration between communities or multiple groups on the project• Direct First Nations participation• Direct economic benefits for both local governments and First Nations as a result of the project• Broad regional economic impact as a result of the project
Review all program documents in detail as incomplete applications will not be reviewed. 

Project examples: 
  • The Prince George Farmer’s Market updated its website with a new design and increased functionality to include e-commerce.
  • The City of Dawson Creek marketed the 2017 World U-17 Hockey Challenge that took place in Dawson Creek and Fort St. John to build event awareness and increase visitor spending.
  • The Williams Lake Central Business Improvement Area Association developed a Downtown Williams Lake mobile app to attract tourists, provide wayfinding and promote businesses.
  • The Town of Smithers created a marketing campaign for the Smithers and District Transit Service including billboards, newspaper advertising and an improved online presence.