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Marketing Initiatives Program

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Program Category: Clean Energy, Climate Preparedness and Adaptation
Project Type(s): Economic Development

Deadline Details

Dates of Northern Development's intake structure will remain consistent on an annual basis and will be January 31, April 30 and July 31 at 11:59 pm.

Funder

Northern Development Initiative Trust (NDIT)

Funding Organization Type

  • Trust

Funding Range

  • Small (up to $50K)

Eligible Community

  • Local Governments
  • Indigenous Communities
This program is for communities within a specific service area See service area

The Marketing Initiative program provides funding to support new marketing campaigns or projects that promote and/or position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.
 
Although the focus of NDIT programs is economic development, programs can also support community goals related to clean energy and adaptation. 

Eligible Community

All applicants must be located within Northern Development’s service region.

  • Local Governments

  • Registered First Nations Bands 

Regional Limitations

Yes (See the Map)

Other Eligible Communities

Non-governmental Organizations / Not-for-Profits

  • Registered non-profit organizations

Type of Funding

  • Grant

Range of Funding Available per Project

  • Small (up to $50K)

Description of Funding

Up to $20,000 in grant funding to a maximum of 50% of the eligible project budget.
 
Eligible projects include:

  • Business attraction initiatives

  • Investment attraction initiatives

  • Resident recruitment initiatives 

  • Visitor attraction initiatives

  • **Projects are not limited to the above

Eligible Costs

  • Graphic design
  • Web design and development
  • Marketing content development
  • Brand development
  • Filming and film production
  • Photography
  • Design and production of trade show exhibits
  • Printing costs
  • Advertising costs
  • Signage
  • Translation of marketing material
  • Copy writing and media buying
  • PST 

Ineligible Costs

  • GST
  • Costs incurred (work started and/or deposits paid) prior to signing an agreement with NorthernDevelopment
  • Maintenance related to recurring or ongoing marketing initiatives
  • Operational costs and staff wages
  • Costs related to hosting, travelling to, or attending meetings, conferences, workshops, tradeshows, industry events, or trade missions
  • Hospitality costs including meals or alcohol, lodging, clothing and uniforms, and all giveaways
  • Regular website maintenance and website hosting
  • Postage (including for direct mail campaigns), phone, office space rental, photocopying, or inhouse printing
  • Incentives, promotional items, giveaways, prizes and merchandise for resale
  • Purchases of equipment or tools
  • Project cost over-runs
  • In-kind (volunteer) labour and/or monetized donations (donated materials, equipment, or services from third parties). These are encouraged, but cannot be considered as a cash equivalent contribution under this program 

Reporting Requirements

Final report only

Projects must demonstrate how they will make a positive economic impact for the local area, targetmarkets beyond the local area, and deliver on specific and measurable outcomes to qualify for funding.Northern Development looks for projects that align with a number of its own strategic priorities, including:• Collaboration between communities or multiple groups on the project• Direct First Nations participation• Direct economic benefits for both local governments and First Nations as a result of the project• Broad regional economic impact as a result of the project
 
Review all program documents in detail as incomplete applications will not be reviewed. 
 

Project examples: 

  • The Prince George Farmer’s Market updated its website with a new design and increased functionality to include e-commerce.

  • The City of Dawson Creek marketed the 2017 World U-17 Hockey Challenge that took place in Dawson Creek and Fort St. John to build event awareness and increase visitor spending.

  • The Williams Lake Central Business Improvement Area Association developed a Downtown Williams Lake mobile app to attract tourists, provide wayfinding and promote businesses.

  • The Town of Smithers created a marketing campaign for the Smithers and District Transit Service including billboards, newspaper advertising and an improved online presence.

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